Designer of the Product

Massimo Tonetto

Massimo Tonetto graduated in Architecture from the University of Venice (IUAV).
From 1998 to 2002, he created his first successful collections, collaborating with the style departments of leading lighting companies. His products are original and functional, with a simple yet always elegant design.
In 2002, he opened WORKS STUDIO, beginning a new career as a freelance interior architect. In 2006, he founded ITAMA, a brand born of his own creativity and distinguished by its clean, elegant lines. In 2009, he began collaborating with Melissa Lunardi, producing various custom lighting projects. In 2013, Melissa Lunardi and Massimo Tonetto founded VENICEM, a lighting design studio dedicated to creating custom lighting projects and developing design projects worldwide.
Massimo is also an experienced interior and exhibition designer, having designed numerous trade-show stands and showrooms.

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